SEAMLESS
PRODUCT PLACEMENT
WE CREATED THE OVERDRIVE CHANNEL AS A WAY FOR BRANDS TO SEAMLESSLY PLACE THEIR PRODUCTS WITHIN SHOPPABLE POSTS.
OBJECTIVES OF THE CHANNEL
CREATE ALL-VIDEO SPORTS & FITNESS POSTS WITH RELEVANT INFLUENCERS TO MAKE STICKY “SPORTS MUSIC VIDEO” CONTENT.
INTEGRATE BRANDS SEAMLESSLY WITHIN AN ENTERTAINMENT SETTING TO CREATE A DEEPER EMOTIONAL CONNECTION WITH THE BRANDS AND ITS PRODUCTS.
INFLUENCER MANAGEMENT TO MATCH WITH BRANDS MONETIZED VIA ENGAGEMENT, STORIES, AND CONVERSION.
DEVELOP METRICS AND DEPLOY MEASUREMENTS ACROSS OVERDRIVE & INFLUENCERS CHANNELS TO SHOW ROI.
OVERDRIVE ASSET BREAKDOWN
BREAKDOWN OF ASSETS
VIDEO: HIGH-GLOSS LIVE ACTION OF INFLUENCERS WITH A TOTAL AGGREGATE FOLLOWING OF 80MM. FEATURING SOUND DESIGN & CURATED MUSIC SELECTION.
SOCIAL: SHORT, SHAREABLE CONTENT CREATED WITH THE INTENT TO BE QUICK & ATTENTION GRABBING. 1-2 SECOND GIFS + ANIMATED LOGOS.
