LEGACY
The Legacy work of B.A.D. Creative Director, Chris Applebaum.
BAD CREATIVE DIRECTOR
CHRIS APPLEBAUM
- 31 @ #1 music videos on MTV.
- 25 MTV, MTV Europe, Billboard, and Much Music awards.
- Rihanna “Umbrella” 2008 MTV VMA Video of the Year.
- 6 Grammy nominations.
- Applebaum’s “Closing Time” by Semisonic is first music video inducted into the Rock n Roll Hall of Fame followed by The Fountains of Wayne’s “Stacy’s Mom”.
- Applebaum’s Carl’s Jr starring Paris Hilton is the #1 most aired commercial in the history of television (Nielsen).
- After creating the Carl’s Jr campaign the company went from $300MM to $4B in annual revenue for 6 straight years (Wall Street Journal).
- Guinness Book of World Records most viewed music video in history (2014).
- Chapter in a college textbook about Applebaum’s Carl’s Jr commercials (Media in Society).
- NAACP Image award for Mary J Blige “Just Fine” music video.
- US Magazine’s 30 Under 30 List (twice).
- The Director’s Cut of Applebaum’s Carl’s Jr commercial with Paris Hilton was found on the hard drive of Osama Bin Laden’s laptop when US Special Forces discovered it in the caves of Tora Bora.
- Following the death of Osama bin Laden in 2011, Applebaum’s video for Miley Cyrus "Party in the U.S.A." video is deemed a celebratory anthem for the event (Time Magazine).
MUSIC VIDEO CLASSICS
MILEY CYRUS > PARTY IN THE USA
SELENA GOMEZ > WHO SAYS
SEMISONIC > CLOSING TIME
USHER > DIVE
THE STRUTS f/ ROBBIE WILLIAMS > STRANGE DAYS
RIHANNA > UMBRELLA
FOUNTAINS OF WAYNE > STACY’S MOM
DEMI LOVATO > HEART ATTACK
MIGHTY MIGHTY BOSSTONES > IMPRESSION THAT I GET
COMMERCIALS
LIL DICKY > CARL’S JR
SMIRNOFF > BAKERS
NICOLE SCHERZINGER > MÜLLER
BRITNEY SPEARS > CANDIE’S
KIM KARDASHIAN > SKECHERS
NAYA RIVERA > BUD LIGHT
BEAUTY
SOFIA VERGARA > HEAD & SHOULDERS
CLAIROL > KALEIDOCOLOR
SCHWARZKOPF > SHAKE UP THE WORLD
WELLA > GLOBAL
NICOLE SCHERZINGER > HERBAL ESSENCES
SANDARA PARK > HEAD & SHOULDERS
CARL’S JR
KIM KARDASHIAN > CARL’S JR
PARIS HILTON > CARL’S JR
KATE UPTON > CARL’S JR
