FOR THE GIRL THAT’S PASSIONATELY CURIOUS
REN ACTIVE IS A SEXY, FASHION FORWARD ACTIVEWEAR LINE FOUNDED BY SOCIAL MEDIA INFLUENCER & SI ROOKIE OF THE YEAR , ALEXIS REN (15.7MM FOLLOWERS)
OBJECTIVES OF THE CAMPAIGN
CREATE A DIGITAL CAMPAIGN THAT DRIVES AWARENESS AND PURCHASE INTENT FOR REN ACTIVE.
AUTHENTICALLY ENGAGE WITH CONSUMERS TO CREATE A DEEPER EMOTIONAL CONNECTION WITH REN ACTIVE AND ITS PRODUCTS.
DEVELOP METRICS AND DEPLOY MEASUREMENTS ACROSS REN ACTIVE CHANNELS TO SHOW ROI.
REN ACTIVE DELIEVERABLE ASSET BREAKDOWN
BREAKDOWN OF ASSETS
IMAGERY: HIGH END, LIFESTYLE & FASHION IMAGERY PRODUCED TO CAPTURE AND EMBODY WHO & WHAT REN ACTIVE IS.
SOCIAL GIFS: SHORT, SHAREABLE CONTENT CREATED WITH THE INTENT TO BE QUICK & ATTENTION GRABBING. 1-2 SECOND GIFS + ANIMATED LOGOS.
VIDEO: MULTIPLE LENGTHS & FORMATS SHOWING REN ACTIVE IN MOTION. FEATURING SOUND DESIGN & CURATED MUSIC SELECTION SPECIFICALLY FOR REN ACTIVE.
