NOT YOUR MOTHER’S VICTORIA’S SECRET
EATS LINGERIE IS A SEXY, FASHION FORWARD LINGERIE LINE FOUNDED BY THE US-BASED FORMER DIRECTOR OF HONEY BIRDETTE.
OBJECTIVES OF THE CAMPAIGNS
CREATE A UNIQUE INFLUENCER-DRIVEN GIFTING CAMPAIGN TO PROVIDE HIGH END VISUAL ASSETS THAT MODELS POST TO THEIR INSTAGRAM ACCOUNTS FOR FREE, BASED SOLELY ON THEIR LOVE OF THE CONTENT.
CREATE VIDEO & PHOTO ASSETS FOR 3 INDIVIDUAL CAMPAIGNS TO USE FOR BRANDING & SHOPPABLE CONTENT.
ALL eCOMMERCE ASSETS FOR SHOPIFY SITE.
DRIVE AWARENESS AND PURCHASE INTENT FOR EATS LINGERIE.
AUTHENTICALLY ENGAGE WITH CONSUMERS TO CREATE A DEEP EMOTIONAL CONNECTION WITH EATS LINGERIE AND ITS PRODUCTS.
DEVELOP METRICS AND DEPLOY MEASUREMENTS ACROSS EATS LINGERIE CHANNELS TO SHOW ROI.
EATS LINGERIE DELIVERABLE ASSET BREAKDOWN
BREAKDOWN OF ASSETS
IMAGERY: 3 HIGH END FASHION campaigns + Ecomm, PRODUCED TO CAPTURE AND EMBODY the eats lingerie luxury lifestyle.
SOCIAL: SHORT, SHAREABLE CONTENT CREATED WITH THE INTENT TO BE QUICK & ATTENTION GRABBING: 2-4 SECOND GIFS.
VIDEO: MULTIPLE LENGTHS & FORMATS SHOWING eats lingerie IN MOTION. FEATURING SOUND DESIGN & CURATED MUSIC SELECTION SPECIFICALLY FOR EATS LINGERIE.
