INFO

ALL ORGANIC NON-GMO

GLUTEN-FREE

DRAKE’S ORGANIC LIQUOR WAS A START UP THAT DID WELL, BUT QUICKLY PIVOTED TO ALCOHOL-INFUSED FROZEN TREATS WHEN THAT NICHE EXPLODED. DRAKE’S IS A FAMILY-OWNED (HUSBAND & WIFE) COMPANY FOUNDED IN MINNESOTA IN 2018.

 

OBJECTIVES OF THE CAMPAIGN

  • CREATE 3 DIFFERENT CREATIVE CAMPAIGNS TO DRIVE AWARENESS & PURCHASE INTENT FOR DRAKE’S ORGANIC LIQUOR.

  • CREATE ALL PRODUCT PHOTOGRAPHY ASSETS FOR RETAIL, PRINT, AND DIGITAL.

  • CREATE LOW-BUDGET HIGH-IMPACT VIDEO ASSETS TO A/B TEST & AUTHENTICALLY ENGAGE WITH CONSUMERS TO CREATE A DEEPER EMOTIONAL CONNECTION WITH DRAKE’S AND ITS PRODUCTS.  

  • LAUNCH A B2B VIDEO CAMPAIGN FOR THE SUPERBOWL.

DRAKE'S ORGANIC ASSET BREAKDOWN

BREAKDOWN OF ASSETS

  • IMAGERY: HIGH END PHOTOGRAPHIC IMAGERY PRODUCED TO CAPTURE AND EMBODY THE PURITY OF THE DRAKE’S PRODUCT.

  • SOCIAL: SHORT, SHAREABLE CONTENT CREATED WITH THE INTENT TO BE QUICK & ATTENTION GRABBING. 1-2 SECOND GIFS + ANIMATED LOGOS.

  • VIDEO: BOTH ANIMATED & LIVE ACTION SHOWING DRAKE’S ORGANIC SPIRITS IN MOTION. FEATURING SOUND DESIGN & CURATED MUSIC SELECTION SPECIFICALLY FOR DRAKE’S ORGANIC LIQUOR.

DRAKES